Developed and led a full-scale global communications strategy for the announcement of Jansen Stage 2 — the largest private investment in Saskatchewan’s history.

The plan included a wide range of deliverables, such as:

• ASX and news releases

• Leadership communications (local, regional, global)

• Stakeholder emails

• Video scripts and creative direction

• Photography and visual assets

• Social media content

• Media strategy and coordination

• Briefing toolkits for stakeholders and BHP leaders

Liased with BHP’s global and regional teams across government relations, Indigenous engagement, sustainability, compliance, commercial, governance, media, marketing, and other key functions to develop a unified internal and external communications strategy.

• Stakeholder engagement matrix for announcement day

• Engagement briefing packs (Relationship management resources for functions)

• Leader toolkits (Briefing packs for BHP top 100 leaders including the CEO)

Led the strategy and execution of BHP’s social media presence, engaging millions across global channels including LinkedIn, Instagram, Facebook, and TikTok.

• Developed tailored LinkedIn content for senior executives, including the Asset President, President Americas, and CEO, to support leadership visibility and thought leadership.

• Produced platform-specific content for BHP’s global social channels, driving engagement and reinforcing brand presence across priority regions.

• Created internal social media toolkits and assets for BHP employees to support consistent messaging and amplify company initiatives across personal networks.

In partnership with the production company Barbershop Films, we wrote and executive produced several promotional videos for BHP and its leadership channels.

Aside from video production, we also worked with our friends at Kirk & Co. to develop:

• Promotional brochures and one pagers

• Social media content

• Developed and maintained BHP’s North America master presentation — an internal resource used by staff to communicate the company’s presence, projects, and partnerships across Canada.