BHP Global Recruitment Campaign

In April 2025, Jig spent a week at the Jansen Potash Project capturing hours of footage and hundreds of photos for BHP. Jansen is expected to be one of the largest potash mines in the world when it is operational in 2027, following construction.

Together with our partners at Barbershop Films, we captured some incredible footage showcasing the scale of the project, and highlighting various employees in the organization.

Throughout 2025, we will be working with BHP’s global recruitment team to create diverse ad campaigns featuring a wide range of content to attract the future workforce of Jansen.