BHP Promotional Video

From Jansen to the World

Written and executive produced by Jig, this flagship promotional video captures the scale, ambition, and purpose of the Jansen project, BHP’s $14 billion investment into the future of sustainable agriculture. Set in Saskatchewan, Canada, the video showcases the enormity of the site, the innovation driving its construction, and the people behind the progress.

To reflect the diversity of BHP’s workforce and audiences globally, the video was also translated into five languages; a challenging but critical part of the project to ensure accessibility across regions and teams.

With production slated for late 2026, Jansen is designed to become one of the world’s largest and most sustainable potash mines, delivering up to 8.5 million tonnes of potash annually to meet the global demand for nutrient-rich soil and long-term food security.

Client: BHP
Production partners: Barbershop Films